Will your event be the next success story?

We shot a race recently. Nice event. Good numbers at 1,000 competitors. But it was one of those problem short races, so sales were poor. The race organization's profit-share based on net photo sales was $42. Looking to try something new, the race organization lined up a photo sponsor. After paying our fee from the new sponsor money brought in by our photos, the race organization was left with $500 to contribute to its favorite charity. More than a 10x improvement. And how did it go for the photo sponsor? In just the first 3 weeks following posting of the 2,014 images from the event, 4,293 free, sponsored photos were downloaded. It's clear that the athletes really enjoy the free photo downloads and that those downloads attract a lot of attention for events and their sponsors. To get a sense for the brand recognition impact, click here.

Turn our photos into your fund-raiser

Sponsored free photo downloads offer a great option to races

The racing scene is changing. Competition to attract athletes is growing as the number of events increases. With this comes competition to attract sponsor dollars.

Free branded race photos offer events a valuable tool for attracting athletes and sponsors. Also, because the race organization sets the costs of photo sponsorship, it can ensure a reasonable return for the event and the causes it supports.

Please check this link to get the full story and to download a brochure you can use in presenting the concept to potential sponsors: http://pathendrickphotography.com/BrochureCombinedLR1.pdf

Here is what makes sponsorship appealing to businesses:

The average race sponsorship package is very much focused on the day the event happens. Race circulars likely will be tossed in the trash as competitors leave. Finish line banners disappear at the end of the race. Special announcements about the generosity of sponsoring businesses last only as long as the announcer’s words hang in the air.

But when a business logo is imprinted on the giveaway photos, it stays there forever. People keep these photos for a long time. And with so many people posting favorite photos to their social media sites, images bearing the sponsors’ logos get that much more attention. This is far better than a business placing its name on a water bottle that is just like every other water bottle handed out at hundreds of races. People like to pause and look at their photos, to share them with friends and family as they recall special events. That doesn’t happen with typical swag.

Also, the opening page for the event photo site has space for an ad from the sponsoring company. The ad will be linked to the company's Website.

With the growing availability of cheap digital camera equipment, we are seeing an increase in “poachers,” who shoot races, then post photos for sale via social media outlets like Facebook. They provide no profit-share to the events they shoot, and every sale they make reduces the profit-shares coming from the official event photographers. How best to fight them? Provide the photos for free via sponsored downloads.

Because you set the price of sponsorship, this ensures a reasonable return for the race organization. No matter how low the poachers take their prices, they can’t beat free. Plus the sponsored photos guarantee the businesses whose logos appear on the photos that they will receive at least 2 years of attention on the downloads pages … and even longer attention when photos bearing those business logos end up being posted to racers’ Facebook and other social media pages.

Occasionally, a race director will say: "I don't think our racers would like sponsor logos stuck on their photos." For some athletes, that well may be true. That's why our shopping carts include the option of purchasing conventional photo products without the logo imprint. With us, you CAN have it both ways.

Here is how it works:

— Pat Hendrick Photography will staff the event with photographers to capture the action during the race and the atmosphere surrounding the event (fans, volunteers, awards, etc.)
— The race organization and photo sponsor will have unlimited, no-charge access to the photos we shoot for promotional purposes.
— Racers may download as many print-ready photos as they want … as often as they like. They are not charged for the downloads. What does this mean to the racers? Well, the package price to download all of a competitor's photos from an event we shoot without sponsored photos normally is $69.99, plus tax. When downloads are free via sponsorship, this adds a very nice item to the race swag package. In an increasingly competitive race market, the downloads give you a powerful additional tool to attract athletes to your event.
— We imprint sponsor logos on the corner of the photos, thus giving the event an attractive item to bring in new sponsors. The average race photo shoot produces 5-10 images per participant. Multiply that by the total number of racers. It adds up to a lot of impact for sponsors.
— After event photos have been posted and tagged by bib numbers, athletes receive personalized emails with samples of their photos. Those samples are linked to personal portfolio pages of photos. The announcement emails include mention of the sponsor plus its logo and Web address.
— The race organization sets the sponsorship fees, giving you greater control of what the photos make for the race than you would if your return were based on a profit-share tied to sales — something which can vary widely. You will know your yield and costs even before the event takes place.

— Although having the free photo downloads greatly diminishes interest in print products, those still will be offered to accommodate racers who like to keep scrapbooks or frame photos. There is no additional charge for offering this. Under each photo on a page of thumbnails, there are two buttons — one to download for free and one button to purchase conventional photo products. This link will take you to such a page (http://www2.backprint.com/pathendrickphoto/124012). You’ll see it’s very easy to use.
— As people become more and more enamored of electronic devices like cell phones, tablets and computers for viewing their pictures, sales of prints are dropping. The downloads option keeps up with this trend.
— Also, the photos are produced by an experienced crew. This makes them a significant swag item that enhances what races have to offer. This means greater appeal for your event when competing with similar races.
— Important points to stress with potential photo sponsors:

— Your business logo will appear on every photo claimed or downloaded. The average event generates thousands of photos.

-- The company servicing the photo site collects wealth of participant information to help drive your company's marketing efforts.

— A note calling attention to your sponsorship of the free photo downloads will appear on the opening page of the photo site with an ad you provide, which will be linked to your home page.

-- For a modest design fee, your logo will be made the centerpiece art on the opening photo page and will be added to each athlete's personal photo portfolio page. For examples, see: http://www.backprint.com/pathendrickphoto/132138 and http://www.backprint.com/pathendrickphoto/131955

-- You have access to the photo downloads, too. So use them for business promos.

-- Photos, the note about your company's photo sponsorship and your ad will remain posted for at least 2 years.

-- The post-race emailing to all participants that announces photos are ready will include mention of your sponsorship and include your business logo and Web address.

-- Click here to view some metrics that make a great argument for branded/sponsored photos.

Payment for photography services is required at the end of the race. Photos usually are posted on the night of the event. Rates are all-inclusive — covering photo team expenses and fees to the lab for imprinting and posting the race photos. Provide a registration list that includes bibs, names and email addresses, and we will send personalized emails to the competitors announcing when photos are ready. We do not share registration lists with any outsiders, so your racers will not receive any junk email because of their participation.

We charge a fee per athlete. Sell photo sponsorship at a level that covers our fee and brings in a good profit for the event and its causes. Plus you will have a lot of racers talking about how pleased they are with your idea of providing them with free photos. See how that affects sign-ups in the future.

Please contact phendrick7602127@roadrunner.com or call 518-327-3342 for costs.